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THE DOUX
Styist Created. Salon Tested. Celebrated in the Culture.
This business is visible on GoShopBlack but is not yet accepting online orders through the platform.
Story & highlights
The Doux is a viral, Black-owned haircare brand founded by licensed cosmetologist Maya Smith and her husband, Brian Smith, initially in Germany in 2011 to serve military community, then expanding in the US in 2017. Famous for its 90s hip-hop inspired aesthetic and top-selling products like "Mousse Def," the brand, which hit $38 million in sales by 2025, emphasizes texture-inclusive.
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